It’s time to celebrate the greatest clothing material known to mankind. It’s comfortable, it’s practical, it’s stylish, it’s cozy…It’s plaid! Fall is here in the U.P. which means it’s time to ditch the shorts and t-shirts and start layering up with THE tried and true Yooper go-to. Come party with us as we welcome Fall… Read more.

Join us for UPtoberfest the U.P.’s largest wine and beer festival, held on the beautiful lakefront in downtown Escanaba. This year the focus of UPtoberfest is to keep it local! All beer and wine will be from Michigan, with the majority of it being from the U.P. and northern Lower Peninsula. Proceeds from UPtoberfest benefit The United… Read more.

We’re excited to join the Midwest’s best breweries for the 20th Annual Ice Cold Beer Festival in downtown Minocqua, Wisc.